What if the key to deeper member engagement isn’t knowing what generation someone belongs to — but understanding where they are in life? In this episode of Association Edge, Kelly and Jamie sit down with Kamber Parker Bowden of Generational Performance Solutions to explore how associations can move beyond generational labels and start meeting members at their actual life stage. Whether you’re rethinking your membership value proposition or looking for fresh ways to connect with members across the age spectrum, this conversation is packed with practical perspective.