How does tourism impact a city’s professional talent? In too many ways to count. In this episode of The Great Retention, Kamber sits down with Heath Dillard, President and CEO of VisitGreenvilleSC, to explore how tourism and talent intersect in one of the fastest-growing cities in the Southeast. Heath shares why appealing across generations—from Boomers to Gen Z—requires more than infrastructure; it’s about creating authentic experiences that foster connection. He highlights what makes Greenville stand out: a clear mission, a strong sense of place, and a community that prioritizes quality over quantity. Kamber and Heath also chat about defining Greenville’s “North Star” for future growth and how visitors often return as residents, fueling both the economy and community culture. The keys to success for a city aren’t so different from the success of a business—and this episode is an essential listen for anyone curious about how tourism, talent, and vision come together to define a city’s future.
To learn more about Heath’s work with VisitGreenvilleSC, take a “tour” of their website: https://www.visitgreenvillesc.com/
